Our Story


 Provide the very best all natural soaps you can trust to nourish your skin.

All of our soaps are made  with the same luxurious formula. Every ingredient is carefully selected for it’s ability to nourish, repair and protect your skin. We never use trendy ingredients that are actually harmful to your skin. We would love to be the best-selling natural soap, but we live to be the best natural soap. We always choose sustainable ingredients and focus on eco-friendly practices. Clean ingredients, clean practices, pure and simple.

Why Our Soap is the Best

Each ingredient is selected for its specific nourishing qualities for your skin. Our extensive list of ingredients includes coconut, olive, palm, castor, avocado, rosemary extract and vitamin E oils, shea butter and vegetable glycerin. If available, we always select organic suppliers for our ingredients. In addition, our soaps are:

American Made

Our soaps are made domestically in America by passionate soap artisans.

Full Of Goodness

Each ingredient carefully selected for it's ability to nourish, repair and protect your skin.

Made With Care

Our soap is handmade using a cold-process to preserve the nourishing qualities of our ingredients.

About Art Felix


Art Felix is the epitome of the American dream. Art is a second-generation Mexican-American born and raised in Central California farming country. He attended the California State University, Long Beach and earned a degree in Aerospace Engineering and followed that up with a Masters from the University of Southern California. Later in life, Art found he had a passion for learning about how products you consume and put on your body impact your overall health.

Art is blessed with women in his life, his wife, 2 daughters and 2 granddaughters. All of whom suffer from sensitive skin. Around 2016, Art began studying how the lotions and soaps you use on your body impact your skin. He began making soap and over the course of 3 years perfected a formula that he felt nourished your skin as well as cleaned it. To his surprise, Art developed a soap that his daughters and granddaughters loved! A devoted following of users of his soap quickly formed. Friends and acquaintances constantly asked Art if he had soap available.

In 2019 Art retired after a long and successful career in the Aerospace industry. Not surprisingly, Art didn’t do well with retirement. He was bored. I’m sure you can guess the rest of the story. Now Art spends his days making soap. And frankly, we think he makes amazing soap.