HOW IT STARTED
About Art Felix
Art Felix is the epitome of the American dream. Art is a second-generation Mexican-American born and raised in Central California farming country. He attended the California State University, Long Beach and earned a degree in Aerospace Engineering and followed that up with a Masters from the University of Southern California. Later in life, Art found he had a passion for learning about how products you consume and put on your body impact your overall health.
Art is blessed with women in his life, his wife, 2 daughters and 2 granddaughters. All of whom suffer from sensitive skin. Around 2016, Art began studying how the lotions and soaps you use on your body impact your skin. He began making soap and over the course of 3 years perfected a formula that he felt nourished your skin as well as cleaned it. To his surprise, Art developed a soap that his daughters and granddaughters loved! A devoted following of users of his soap quickly formed. Friends and acquaintances constantly asked Art if he had soap available.
In 2019 Art retired after a long and successful career in the Aerospace industry. Not surprisingly, Art didn’t do well with retirement. He was bored. I’m sure you can guess the rest of the story. Now Art spends his days making soap. And frankly, we think he makes amazing soap.